Sony has introduced its new ULT TOWER speakers in South Africa, promising to bring massive bass and an ultimate vibe to local music fans. The launch event, held in Sandton, featured live performances and hands-on demos of the new speakers. [1]
The new range includes the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5, each with unique features such as 360° Party Sound, karaoke, and DJ connectivity. The speakers are tuned for local tastes, with modes that deliver deep, punchy low end for genres like Amapiano and House. [1]
The launch event featured a panel discussion with local DJs and music industry experts, who explored the impact of digital platforms on the music scene and the growing popularity of local genres worldwide. The new speakers are designed to make it easy for artists and DJs to focus on their music, rather than setup and technical issues. [1]
Published 30 October 2026 · By Beats & Business Desk. Read our editorial standards.
