The campaign, which runs from December 1 to January 3, aims to showcase Ghana's music, fashion, and creative arts, according to the Ghana Tourism Authority [1]

Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, highlighted the importance of creating sustainable economic opportunities for Ghanaians during the campaign [1]

The Ghana Tourism Authority CEO, Maame Efua Houadjeto, urged event organisers to support local talent, including giving them prominent billing and fair pay [1]

Published 24 October 2026 · By Beats & Business Desk. Read our editorial standards.