The event, organised in collaboration with the African Union Development Agency, aims to bring together a substantial number of international participants and Ghanaians to showcase the country's creative economy, according to GBC Ghana. [1]

The festival is expected to create opportunities for various sectors to showcase their products and services, with the Minister calling on corporate institutions and the general public to support the festival through investment and sponsorships. [1]

The Minister has urged business leaders to recognise the economic potential of Ghana's tourism, culture, and creative arts industries as viable for investment and national development, as reported by GBC Ghana. [1]

Published 31 October 2026 · By Beats & Business Desk. Read our editorial standards.